Beauty Projections

To celebrate the 2018 Allure Best of Beauty Award winners, we hosted an event that honored each category, immersing guests into the winning products. I worked with Allure’s Editor-in-Chief to define an overall concept for the event and worked with her team to bring that concept to life. The event included a multimedia show that revealed each category with a contemporary, artistic and engaging interpretation: dripping, swirling nail polish, rearranging lipstick stacks, colored eyeshadow explosions, and visual interpretations of breakthroughs. The event concluded with the unveiling of Condé Nast’s new beauty studio, stocked with all of the winning products.