The Epic Fan Experience: A Game of Thrones Event at Barclays Center

To treat loyal fans of the HBO series Game of Thrones, we hosted “The Epic Fan Experience,” a first-of-its-kind event, at Barclays Center in Brooklyn, NY. The evening’s programming included a Q+A with the cast, a performance by COMMON, and an early screening of the season’s premiere episode. Tickets sold out in under 15 minutes and thousands of fans came from all over the country to attend. To ensure no one leaked the episode ahead of time, we confiscated every guest’s phone outside and returned it upon exiting. Leading up to the event, the show and event had an inescapable presence at Barclays area, with a takeover of outdoor and indoor screens— something the venue had never done before.

Project responsibilities: Creative ideation and direction, partner management, technical setup and production, staff management, security logistics, talent wrangling and management, venue negotiations and contracting.