The Hydroboost HAus

Coachella 2019 was the perfect setting to highlight the skin quenching properties of Neutrogena’s growing Hydroboost line of products. To do so, we created an oasis in the desert of Palm Springs leading into the festival. We invited 10 influencers to a luxury home where they could refresh, reset, and hydrate before a weekend in the hot sun. I worked with our client to create and program the “Hydroboost HAus”, concepting and designing product-centric experiences throughout the day that would not only pamper guests, but create opportunities for content creation. The experience resulted in millions of social impressions for Neutrogena and increased awareness for their Hydroboost products. We provided end to end operations for the project, from concept to production.