The Mouthwatering Maze

I worked with my client MARS Candy to concept and develop their experience at VidCon 2019. In the 6 months leading into the conference, I worked with multiple brands under the MARS umbrella to create a cohesive, fun, bright, and memorable experience for guests. I brainstormed concepts for the guest journey, crafted and presented the overall story to clients, and directed the overall look and feel of the space. Once approved, I managed a team of designers and producers to bring the space to life and ensure that the creative vision was translated throughout. The final experience was called “The Mouthwatering Maze”. Guests travelled through rooms dedicated to each brand where they explored new products, took photos, and sampled different candies.